About Devine

You’ve been looking for a place to buy cannabis and CBD that you can trust.  You want to know what you’re buying, and at the same time you want to do right by your community, the environment, and other causes that are important to you.

Well, the perfect shop for you is here!  DEVINE is now open at 71 Main Street, South Egremont, Massachusetts.

Located near the intersection of Routes 23 and 41, in the beautiful Berkshires, Devine opened in April 2022. With the owners having been in the health and fitness field for the last 15+ years, Devine is primed to bring you the knowledge and expertise you want, in order to have the best possible Cannabis or CBD experience. Devine’s passion for the local community, the environment and social equity will be evident, from the product selection, to the packaging and interior décor, to the way we treat our employees.


Our Mission

Where Nature and Wellness Align


You want to do more than just buy cannabis or CBD. 

You want to support the community and protect the environment.

You want to help wildlife and do what’s good for your body.

You want to learn and connect and grow.

Let us help you align, at Devine.  

Cannabis Industry Scholarship

Devine offers a scholarship to applicants interested in entering the cannabis industry.  Click here to learn more.

About the Owners

We are Heidi and Ari Zorn and we have been residents of the Berkshire region of Massachusetts for 25 years. Together we have over 40 years of experience in nutrition, health and wellness. We want to bring our knowledge and passion of health and nature to the Berkshire, while also providing jobs and investment opportunities to our community.  

About Ari

Former Restaurant Owner/Chef/Personal Trainer known locally now as “Turtle Man”, Ari is recognized for his conservation work with turtles and Smiley’s Pond. 

  • Ari is the former owner/chef Dos Amigos, a well known Mexican restaurant. 
  • For the last 13 years Ari has owned and run his own personal training studio, Zorn Core Fitness
  • Ari has held many community positions including the Egremont Land Trust, Conservation Commission, basketball booster club, and NAACP. 
  • He is passionate about fitness, the environment, and his community.

About Heidi

Heidi has been running her own private practice in South Egremont since 2006.   

  • Heidi taught at the local community college for several years.  Classes included Intro to the Human Body, Fitness For Life, Psychology of Sport. 
  • Heidi has held many community positions such as School Committee, Volleyball Booster Club President, Egremont Land Trust, and the Eagle Fund, to name a few. 
  • She is passionate about the environment, conservation, and her community.